Assintecal promotes the export of components for the leather-footwear industry through the By Brasil Components, Machinery and Chemicals program. It is carried out in partnership with Apex-Brasil - Brazilian Trade and Investment Promotion Agency. Among its initiatives is the Image Project.
It is a project that maintains contact and relationship with foreign opinion leaders and journalists who have influence on the leather-footwear sector, inviting them to attend Inspiramais – the only materials design and innovation exhibition in Latin America – which is held twice a year.
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