The Brazilian Association of Companies of Components for Leather, Footwear, and Artifacts (Assintecal), through Brazilian Materials—an export support program for the sector maintained in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil)—will bring 23 international groups to conduct business during the 31st edition of INSPIRAMAIS. In addition, a delegation of 11 Peruvian businesspeople is expected to attend to see and purchase components manufactured in Brazil. Considered the only trade show for launching fashion materials for the footwear, apparel, upholstery, furniture, and jewelry industries in Latin America, the event will take place on January 21st and 22nd at the FIERGS Events Center in Porto Alegre/RS.

Luiz Ribas Júnior, Assintecal’s International Market Manager, says that the groups were selected to participate in the Buyer Project due to their business potential. “In total, these companies produce, together, more than 5.3 million pairs every month. These are groups that come to Brazil seeking sustainable and innovative solutions in adhesives, synthetic laminates, embellishments, PVC compounds, laces, zippers, elastics, and other materials to supply their factories,” he reports. According to him, Brazil is currently a benchmark in the sustainable production of components, also offering quality and competitive prices. In this edition, the Buyer Project includes groups from Argentina, Colombia, Ecuador, Guatemala, Mexico, and Paraguay. The project’s expectation is to surpass the business volume of the last edition of the show in July, which generated over US$ 6 million in on-site sales and initial business agreements.

Image

To strengthen the image of the Made in Brazil product in strategic markets, Brazilian Materials will also promote the Image Project. Through this initiative, six media groups from Argentina, Mexico, and Colombia have been invited to provide on-site coverage of INSPIRAMAIS.

The Show

Promoted by Assintecal in partnership with the Center for the Brazilian Tanning Industry (CICB), the Brazilian Textile and Apparel Industry Association (Abit), and the Brazilian Furniture Industries Association (Abimóvel), INSPIRAMAIS is organized by Brazilian Materials and partnered with Sebrae Nacional. Over the two-day event, which will feature around 150 material exhibitors, more than 7,000 buyers and fashion professionals from Brazil and abroad are expected to visit the FIERGS Events Center. Registration for visitors is open on the website at www.inspiramais.com.br.

About Brazilian Materials

Brazilian manufacturers in the components sector who are interested in expanding their commercial relations with foreign markets have the opportunity to participate, along with 300 other companies, in the Brazilian Materials project, conducted by Assintecal, ApexBrasil, and Abrameq. The project aims to promote strong export performance and, consequently, growth for the sector. It offers solutions tailored to each level of internationalization, providing companies with access to trade promotion, market intelligence, training, and other activities. For more information, please contact: relacionamento@assintecal.org.br.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. To achieve its goals, ApexBrasil carries out diverse trade promotion activities aimed at boosting exports and enhancing the value of Brazilian products and services abroad. These include prospective and commercial missions, business roundtables, support for Brazilian companies participating in major international trade shows, visits from foreign buyers and opinion leaders to learn about Brazil’s production structure, and other business platforms that also aim to strengthen the “Brazil” brand. The agency also works in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, with a focus on sectors that are strategic for developing the competitiveness of Brazilian companies and the country. Learn more at https://apexbrasil.com.br/.