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Valuing originality and fostering innovation among Brazilian design studios are the objectives of the 15th edition of this work.
On January 26 and 27, during Inspiramais - the 1st marketplace for solutions in design, innovation and sustainability - the new +Estampa [print] collection for the 2022_II season will be unveiled, which will have the Futureproof theme. This is the 15th edition of the project, which fosters the surface design market for innovation and has already had participation from over 40 studios from all over Brazil. The work is coordinated by designer and consultant, Lucius Vilar.
The +Estampa [print] project encourages Brazilian creativity, with the design of a space for Brazilian printing studios to exhibit and sell their exclusive designs. The objective is to value originality, reducing the copy culture in the clothing sector and the purchase of stock photos. According to Lucius, the difference lies in the development, in something exclusive and personalized. They are different lines, colors, references and processes. “It is an area widely used in the fashion and furniture market as well. There are many possibilities, many applications”, the designer highlights, citing leather, fabric, wood, porcelain, among other surfaces.
Ancestry is one of the themes that guides the collection - based on research and the color chart of the season used - and involves affective memory. It helps to tell our story. Quantum is the second theme, with a more technological characteristic, inspired by the beauty, color, brightness and energy of crystals and precious gems or interpreting the simultaneous coexistence of opposing finishes such as glossy and matte. The 15th edition of +Estampa [print] will feature Adriana Boulos, Bloom Prints, Dash Studio, Estudio Capim, Estudio Icertain, Estúdio Lúdico, Estúdio Rocha, Lucius Vilar, Nomad, Oficina Caramelo, Studio Flamant, Studio Sense, Walter Spina, Stampa Studio and Surface Studio.
Inspiramais has promotion from Associação Brasileira de Empresas de Componentes para Couro, Calçados e Artefatos [Brazilian Association of Leather, Footwear and Component Companies] (Assintecal), Centro das Indústrias de Curtume do Brasil [Brazilian Tannery Industries Center] (CICB), Associação Brasileira das Indústrias do Mobiliário [Brazilian Association of Furniture Industries] (Abimóvel), Agência Brasileira de Promoção de Exportações e Investimentos [Brazilian Export and Investment Promotion Agency] (Apex-Brasil), through the By Brasil, Components, Machinery and Chemicals and the Brazilian Leather project and support from some of the country's main sector entities and partners, such as Abest, Abiacav, Abicalçados, In-Mod, IBGM, Instituto By Brasil (IBB), ABVTEX, Francal, Ápice, Guia Jeans Wear, Abrafati and Trans Rubber.