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INSPIRAMAIS 2020_II, between August 25 and 27, offers an experience to leave a mark in the fashion market and technological innovation. The exhibit that is famous for material design and innovations for fashion will be 100% digital in this edition, allowing visitors greater participation and access to the various attractions of the program that the event offers, in addition to direct negotiation with companies in the virtual environment.


A regular exhibitor, Colorgraf brings the Organic concept to the textile line with Colorflex Print, and Slide Uppers for the footwear line. The Tie-Dye trend was chosen to develop the print. Uana Gaspar, Colorgraf's commercial manager explains that these proposals reflect much of the company's know-how and are aimed at the largest slice of the market and the product development pyramid (60%).


To serve 30% of the pyramid, with gold and silver, the concept of Opulence has been represented by several creations. Transfers for Flip Flips with the gold chain print with the presence of the Very Berry color and Sublimation for Sneakers with the silver chain print highlighted by the color Lapis Blue. This theme includes the Plasticized PVC Label for the textile line imitating a chain, in the color Very Berry and the 3D Golden Label for the footwear line, also imitating a chain, the manager of Colorgraf highlights.


To complete the pyramid, the 10% slice related to Colorgraf's exclusive development in line with the conceptual botanical trend. Uana Gaspar, the manager of the company, points out the products that represent this proposal: Movicolor for the textile line, with two different models: 3D Heel Covers for the footwear line and Seed Paper Label for the textile and footwear line. With golden details, the Heel Cover is made from a different process and the print is very much in line with the concept, the manager reinforces.

According to Ilse Guimarães, superintendent of Associação Brasileira de Empresas de Componentes para Couro, Calçados e Artefato [Brazilian Association of Leather, Footwear and Component Companies] (Assintecal), this promises to be the biggest online experience in the fashion segment in the country, however, with everything that the Exhibit has always brought to the industries of the sector, in Brazil and abroad.


The present shows us that the future of the industry is a hybrid - physical and virtual. More than just a platform, this edition of INSPIRAMAIS reflects a change in market behavior regarding technological issues, Uana Gaspar, Colorgraf's commercial manager stresses, who reminds visitors of the possibility of scheduling visits, if they prefer.


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