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Today, 08/26, the
second day of Inspiramais takes place, Latin America´s only Material Design for
Fashion Exhibit. A business event and fashion concept that unites the entire
production chain and countries in Europe, and that in this edition, after more
than 1 year, chose to make its version in a digital format. The event goes
until 08/27 with the promise of being the best online experience for the entire
fashion industry. The first day's numbers suggest success!
The Design Exhibit received 10 thousand visits in 150 virtual stands and 85 thousand pages viewed (source Google Analytics). More than visits, Inspiramais converts virtual circulation into business. With a focus on its business rounds between fashion industries and companies supplying inputs, 1400 total schedules were made, 160 of which were between Brazilian suppliers and the international market.
“We are talking about a very significant volume. In 12 hours, we had 1400 business deals scheduled, over 10 countries present and an immense volume of demand from the main players in the country in companies that supply inputs for fashion, design and sustainability”, said Ilse Guimarães, Superintendent of Assintecal.
Known as a reference for the fashion market and responsible for driving the creative process of the entire industry of clothing, textiles, footwear, furniture, automotive, accessories and jewelry - national and international - gathering information that unifies language and methodology for the entire production chain of fashion, INSPIRAMAIS presents a production based on unique references and inspirations, based on Brazilianness and mirrored in vast research material developed by a highly qualified group of design professionals.
The project involves numerous actions, such as the presentation of hundreds of innovative products, the main players in national and international fashion, virtual stands, presentation of color charts, talks, research projects and business rounds.
INSPIRAMAIS has promotion from Associação Brasileira de Empresas de Componentes para Couro, Calçados e Artefatos [Brazilian Association of Leather, Footwear and Component Companies] (Assintecal), Associação Brasileira da Indústria Têxtil e de Confecção [Brazilian Association of Textile and Clothing Industry] (Abit), Centro das Indústrias de Curtume do Brasil [Brazilian Tannery Industries Center] (CICB), Associação Brasileira das Indústrias do Mobiliário [Brazilian Association of Furniture Industries] (Abimóvel), Agência Brasileira de Promoção de Exportações e Investimentos [Brazilian Export and Investment Promotion Agency] (Apex-Brasil), through the By Brasil, Components, Machinery and Chemicals project and support from some of the country's main sector entities and partners, such as Abest, Abiacav, Abicalçados, In-Mod, IBGM, Instituto By Brasil (IBB), ABVTEX, Francal, Ápice, Guia Jeans Wear, Abrafati, ABDI and Finep-RJ. It is sponsored by Cipatex, Altero, Bertex, York, Caimi & Liaison, Brisa/Intexco, Cofrag Group, JBS Couros, Colorgraf, Chameleon, Suntex, Twiltex, Macias, Soares, Basf, Rhodia, Sprint Têxtil and Sculp Leather by Krumenauer.
Assintecal Press Office | Inspiramais