Latin America´s only material design for fashion exhibit presents hundreds of innovations in sustainability, design and technology, international speakers and virtual business rounds with over 10 countries, with the promise to be the best online experience for the entire fashion industry

Between August 25 and 27, INSPIRAMAIS - Design and Material Innovations for Fashion Exhibit will take place.  

Unique of its kind in Latin America, INSPIRAMAIS is known as a reference for the fashion market and is responsible for driving the creative process of the entire clothing, textile, footwear, furniture, automotive, accessories and jewelry industry - national and international - bringing together information that unifies the language and methodology for the entire fashion production chain.

The Exhibit presents a type of production based on unique references and inspirations, based on Brazilianness and mirrored in vast research material developed by a highly qualified group of design professionals.

The project involves numerous actions, such as the presentation of hundreds of innovative products, the main players in national and international fashion, virtual stands, presentation of color charts, talks, research projects and business rounds.

100% digital - an experience that will leave a mark in the fashion market and technological innovation

Imagine entering a Design and Innovation Materials Exhibit for fashion and taking a tour to learn about global references, to discover hundreds of releases in innovation, technology, sustainability and design, to have access to innovative projects, to schedule national and international business rounds, participate in talks, have contact with several companies and receive information that transform your decisions to become more assertive in the consumer market. Did you imagine it?  That´s INSPIRAMAIS!

This year, the edition chose to keep the entire structure of projects and releases that have defined the Innovation Exhibit´s 10+ years, only now in a digital format. According to the organization, the idea is not to transpose the physical world to the virtual world, but rather to promote an exclusive experience, with the possibility of discovering releases and products, participating in the entire program and conducting direct business with companies in the virtual environment.

“INSPIRAMAIS promises to be the biggest online experience in the fashion segment in the country - translating what INSPIRAMAIS has always brought to the entire fashion industry in Brazil and abroad. It will be surprising”, Ilse Guimarães comments, superintendent of Inspiramais.

Walter Rodrigues, stylist, researcher and responsible for INSPIRAMAIS´ Design Center, understands that this is a natural process for fashion projects: “Fashion has been flirting with this virtual path for a long time. The pandemic just accelerated the process. Digital models are fascinating. If in the physical model, we talk to seven thousand professionals, now we have the chance to expand this, and the platform has all the attributes for this promotion. The exhibit will extend to 3 days of interaction, with exhibitors, speakers and consultants and will be available to access for 30 days”, he commented.

It is worth remembering that INSPIRAMAIS is a great source of references for fashion designers from many countries, receiving participation of professionals and companies from Mexico, Peru, Ecuador, the United States, Colombia, Argentina, Bolivia, Italy, France, England and Asian countries and from the African continent.

INSPIRAMAIS is not just a platform, it is a change of behavior in how we confront the technological future. The future of the industry is hybrid and is redesigning the entire industry.

World businesses connecting digitally
The number of companies already registered for the Business Rounds this edition is surprising. More than just business, INSPIRAMAIS takes the country's institutional image. Seeing so many international groups signing up spontaneously in search of doing business with our products is incredible. We no longer have a time zone, travel time, airline tickets. We are arriving all over the world so that it can absorb all this knowledge that we offer”, Maria Cândida comments, from Abimóvel (Associação Brasileira das Indústrias do Mobiliário [Brazilian Association of Furniture Industries]), which will be participating in Inspiramais.

For ABIT (Associação Brasileira da Indústria Têxtil e de Confecção [Brazilian Association of Textile and Clothing Industry]) this is an irreversible process. According to Fernando Pimentel, president of the entity, “We will not have a post-Covid world, but a world with Covid. This new format of the digital and technological world is not something new, it has only been accelerated. Increasingly, integration of the links that produce and distribute becomes inevitable and technology will make a big difference. The challenge is to know how to humanize this process”.

Fernando Bello, President of CICB (Centro das Indústrias de Curtumes do Brasil [Brazilian Tanning Industries Center]) also concludes that this is the path: the leather sector is an industry that goes back thousands of years and has accompanied humanity throughout history. This time motivates us of the possibility of entering the virtual market with force. We will approach the consumer more quickly in making decisions, being close to the world all day, 24 hours a day. INSPIRAMAIS is prepared to provide all of this.

INSPIRAMAIS in the virtual world
 If INSPIRAMAIS is characterized by innovations, the project seeks to overcome the challenges of the digital world with its cutting edge experience. “We are going to transform all these values and product releases into this digital model. INSPIRAMAIS is a development program for companies, which begins with research and brings these values along with a Brazilian perspective. This interaction with research and product development has already taken place and has always been interesting”, Walter Rodrigues stresses.

Based on the Free Spirit theme, those connected to INSPIRAMAIS will have access to several projects, such as Inspiramais Connection, Leather Preview, + Estampa [print] Project, Buyer Project, Creative and Commercial Connection, in addition to talks, showrooms and material research.

Inspiramais
Connection Projects  

With over 200 products available to the market, Inspiramais Connection seeks a production based on unique references and inspirations, based on Brazilianness and mirrored in a vast research material developed by a highly qualified group of design professionals. Under the Free-Spirit theme, the proposal for references and the methodology based on the consumption pyramid proposed for the fashion industry is presented: color charts, innovative products and design solutions for the Luxury, Sustainability, Casual, Performance, Handicraft and Technological categories. This work is the result of extensive work with Brazilian industries from the most diverse hubs in the country - universalizing the national product and expanding sales assertiveness.

Creative and Commercial Connection
Business ecosystem focused on fashion and design that have innovation and sustainability as common values. Aimed towards MEI [Individual microentrepreneurs], and micro and small companies, the products presented are intended for clothing, footwear, accessories and jewelry. After analysis and selection of materials, those selected are curated - adapting their products to the trends indicated by INSPIRAMAIS. Within the Creative and Commercial Connection, a portfolio of Amazonian rubber solutions for fashion and design, dyes and vegetable prints, laminates that regenerate plastic from packaging and scrap in new products, biomaterials, proposals that see Brazilian biodiversity as an opportunity and even protect the forest are presented, in addition to exploring the potential of services such as a bank for exchanging fabric stocks, or gains in technology for sustainability and circularity.

Leather Preview
The Leather Preview presents a wide range of materials research and color charts, thus translating references for the next collections, which will use these references to produce looks and products for the footwear, clothing, accessories, furniture, automotive and jewelry segments.

The project aims to encourage the leather sector in the creation, improvement and commercial promotion of finished and authentic leather, fostering the image of the tanneries abroad, thus increasing the possibility of sales and enhancing the entire chain.

+ Estampa  [print]
In its 14th edition, the + Estampa [print] Project presents works by surface design studios that commercialize illustrations, designs, patterns and prints, offering the market new materials, textures and sensations that will provoke new perceptions of the public.  With an exclusive space, it presents three prints per studio connected to research for the 2022_I PREVIEW. The prints will be formatted with moving images bringing a new exposure option.

The + Estampa [print] project is carried out by Associação Brasileira de Empresas de Componentes para Couro, Calçados e Artefatos [Brazilian Association of Leather, Footwear and Component Companies] (Assintecal), Associação Brasileira da Indústria Têxtil e de Confecção [Brazilian Association of Textile and Clothing Industry] (Abit), Centro das Indústrias de Curtume do Brasil [Brazilian Tannery Industries Center] (CICB) and Agência Brasileira de Promoção de Exportações e Investimentos [Brazilian Exports and Investment Agency] (Apex-Brasil).

Buyer Project - International Business Rounds
An ation carried out by Agência Brasileira de Promoção de Exportações e Investimentos [Brazilian Exports and Investment Agency] (Apex-Brasil) through By Brasil Components, Machinery and Chemicals, which receives international buyers through the Buyer Project. With the registration of over 50 companies from countries such as Argentina, Bolivia, Colombia, Ecuador, the United States, India, Mexico, Peru and Uruguay, who will participate in business rounds with Brazilian industries and brands. The rounds are scheduled and take place within virtual spaces, with product presentation on videos, by camera and personalized service in conference rooms.

International journalists
Called the Image Project, also carried out by the By Brasil project, with participation from over 30 international journalists, who will be following and relaying the event in their countries. The project takes the image of Brazilian industries to the market - boosting and strengthening the image of national fashion and its products and attributes abroad.  

Talks
With important panel discussions and themes focused on the new business models that emerge. With varied themes, INSPIRAMAIS presents XX talks will have national and international experts in the areas of fashion, innovation, sustainability, retail and business - in addition to the presentations of cases and people of worldwide notoriety.
With simultaneous translation into English and Spanish, the talks ensure an opportunity to expand knowledge of more parameters for the current market in fashion, sustainability, innovation and design.

Included in the lineup are names such as Juliano Felizardo (Professor of Design and Fashion Management at Universidade Peruana de Ciências Aplicadas [Peruvian University of Applied Sciences] (UPC) and Art, Fashion, and Textile Design at Pontificia Universidade Católica do Peru [Peruvian Pontifical Catholic University] (PUCP), Carol Olival, Community Outreach Director Full Sail University, Gabriel Farias Iribarren, director of Ripley Hong Kong, Daniela Ruano, director of Curta em Casa Festival, among others.

INSPIRAMAIS WILL TAKE PLACE BETWEEN AUGUST 25 AND 27
 
Between August 25 and 27, INSPIRAMAIS - Design and Material Innovations for Fashion Exhibit will take place.

Unique of its kind in Latin America, INSPIRAMAIS is known as a reference for the fashion market and is responsible for driving the creative process of the entire clothing, textile, footwear, furniture, automotive, accessories and jewelry industry in Latin America - bringing together information that unifies the language and methodology for the entire fashion production chain.  This year, the edition chose to maintain the entire structure of projects and releases that mark the over 10 years of activity in the digital format, and promises to be the biggest online experience in the fashion segment for the entire Brazilian and international fashion industry.

INSPIRAMAIS is a great source of references for fashion designers from many countries, receiving participation of professionals and companies from Mexico, Peru, Ecuador, the United States, Colombia, Argentina, Bolivia, Italy, France, England and Asian countries and the African continent.

INSPIRAMAIS has promotion from Associação Brasileira de Empresas de Componentes para Couro, Calçados e Artefatos [Brazilian Association of Leather, Footwear and Artifact Components Companies] (Assintecal), Centro das Indústrias de Curtume do Brasil [Brazilian Tannery Industries Center] (CICB), Associação Brasileira das Indústrias do Mobiliário [Brazilian Association of Furniture Industries] (Abimóvel), Agência Brasileira de Promoção de Exportações e Investimentos [Brazilian export and investment promotion agency] (Apex-Brasil), through the By Brasil, Components, Machinery and Chmicals project and support from some of the country's main sector entities and partners, such as Abest, Abiacav, Abicalçados, In-Mod, IBGM, Instituto By Brasil (IBB), ABVTEX, Francal, Ápice, Guia Jeans Wear, Abrafati and ABDI.

More information

Assintecal Press Office | Inspiramais
11 99228-6035