Share by e-mail

Enter the name and e-mail address of the person with whom you want to share it.
The trophy created by designer Ritha Braga was produced from used banner waste collected by communities. The sponsors teamed up with the company Ambiente Verde to collect 200 kg of plastic waste to produce the lounge beanbags, the trash cans in the award venues and the card holders that were delivered to the guests. A category sponsored by Braskem was created to highlight female leaders and encourage other women, categories focused on innovation sponsored by Covestro and all other categories of the award focused on sustainable practices.




The Primus Inter Pares Assintecal 2020 Award took place on 03/9, at the Swan Tower space, in the city of Novo Hamburgo/RS, gathering 400 guests for a night that showed the essence of the event: recognizing and promoting creative solutions that point towards sustainability and that contribute to the growth of the market, proving that sustainable innovation is no longer a choice today, but a necessity. 
Milton Killing, President of Assintecal, spoke optimistically about the results of the award and its focus. "I hope that we will leave here today knowing that the results will be very good and that these new times will be much better".

The vice-mayor of Novo Hamburgo, Antônio Fagan, added in his speech that awarding the Primus Award reinforces the theme as fundamental, especially for the population. “It is necessary for the population to have greater sustainability power, and for that, the need to expand investment in development and research. It makes us so happy to see companies empowering themselves with research and science to take the sector on a path of innovation. We are moving towards adding other pillars, such as ethical sustainability, cultural sustainability and political sustainability”.

The Primus Inter Pares Assintecal Award is considered the largest and main award in the country's component sector, both for its relevance and for bringing together the entire footwear and components sector nationwide. The event took place at the entity's Annual Dinner and was followed by information, networking and celebrations.

Importance for the entire market  
Held by Assintecal - Associação Brasileira de Componentes para Couro, Calçados e Artefatos [Brazilian association of leather, footwear and components], this edition was sponsored by Diamante da Covestro and Braskem, Ouro da Francal, Grupo Sinos/ Exclusivo Lançamentos, Fenac/ Fimec 2020 and Transduarte, Silver sponsorship of Biason Assessoria Empresarial, Trans Rubber, ACICAM, Triart, Pro Magno and M&C Helmer Valencia and SICOOB; Bronze sponsorship from Loft Digital, Conexo, Nobletur Viagens, Printed Communication and Exatus Contabilidade. It also had support from Abrameq - Associação Brasileira das Indústrias de Máquinas e Equipamentos para os setores do Couro, Calçados e Afins [Brazilian association of industrial machines and equipment for sectors of leather, footwear and alike].

In this edition, the award was divided into six categories, four divided into micro and small companies, and another subcategory of medium and large companies.  Among the highlights, the category Innovative Ideas - Covestro, which evaluated highly innovative ideas, based on products, processes, services for existing activities or products, processes, services to activities that do not yet exist. 

Another highlight was the Women Entrepreneurs award. Sponsored by Braskem, the category rewarded women who stood out and innovated, recognizing the leadership of projects, actions or initiatives aimed at the leather-footwear sector, also serving as a stimulus for other women. 

Recycle today to transform tomorrow
 In an unprecedented initiative from Assintecal and the company Ambiente Verde and the sponsors, 200kg of plastic waste was collected for reuse, with the manufacture of new products, used within the Primus Award: from the card holders that the guests received at the event's arrival, the lounge puffs, even the trash cans used during the night. Everything is recycled, reinforcing more and more that recycling is giving tomorrow a chance.

The trophy says it all 
The trophy, the main symbol of the highlight for companies, also symbolized the direction of the whole night. With a design contest launched in 2018 - as a way to encourage professionals in the field - it has the title “mãos do mundo” [hands of the world]. Created by the designer Ritha Braga, the figurine brings the aspects that involved the celebration in its entire concept: produced from polymers, recovered through a blend made of PVC inputs from Braskem, the waste used comes from Ecosouvenir, which collects used banners, and sends it to three communities that benefit from the product. It is from this process that the trophy was produced - with the same strength and symbolism: to generate creative solutions with social and environmental impacts.

Inspiramais drink island with the Free Spirit theme 
Permeating the golden age of Assintecal projects, the Primus Award had the Inspiramais drink island, the main Design and Sustainability Event for Components and Materials for fashion in Latin America and that will take place on July 7th and 8th, in São Paulo. To get into the mood of what will happen, everything was developed using the Free Spirit theme, the concept for the next Inspiramais.

Winners 
It was a night full of information, networking and celebrations. The most awaited award in the leather-footwear sector, the Primus Inter Pares 2020 Award, called on companies in the sector to rethink how everyone should act consciously today, in order to transform our perspective for the future. Who won? The entire market.




Check out who the winners were:

DESIGN CATEGORY - MICRO/SMALL 
Company: Camaleoa Indústria Têxtil 
Case: Artisanal technology of sustainable design - reuse

CATEGORY DESIGN - MEDIUM/LARGE 
Company: Cofrag Group
Case: corn fabric - rethinking raw material for sustainable fashion

EXPORT CATEGORY - MICRO/SMALL 
Company: Matrizburgo 
Case: Resilience and evolution in the international market 

EXPORT CATEGORY - MEDIUM/LARGE 
Company: Matrizaria Polako 
Case: Export as a company growth strategy 

CATEGORY: EXPORT MACHINERY FOR FOOTWEAR 
Company: Master Equipamentos Industriais / Indústria de Máquinas ERPS 
Case: Solutions for the competitiveness of footwear companies in Colombia and Ecuador

CATEGORY: EXPORT MACHINES FOR LEATHER 
Company: Gemata do Brasil 
case: strategy to enter the European market through Brazilian tanneries 

CATEGORY: TECHNOLOGICAL INNOVATION - COVESTRO - MICRO/SMALL Company: Solart 
Case: Use of the 3D printer as part of the product development process 

CATEGORY: TECHNOLOGICAL INNOVATION - COVESTRO - MEDIUM/LARGE Company: JR Dublagens 
Case: Single cut leather: innovative technology for multiple solutions

CATEGORY: INNOVATIVE IDEAS - COVESTRO 
Company: FCC 
Case: TPX 

CATEGORY: INNOVATIVE IDEAS - COVESTRO 
Company: Caimi & Liaison 
Case: Biolife - reusing scraps in the manufacture of synthetic laminates 


CATEGORY: ENTREPRENEURIAL WOMEN - BRASKEM 
Company: Flor Silva 
Case: Entrepreneurship and overcoming

CATEGORY: SUSTAINABILITY - MICRO/SMALL 
Company: Artecola Química 
Case: sustainable attitude 

CATEGORY: PRESS 
Company: Camila Veiga
 Case: For the good of all: positive impact unites the most distinct niches of the large footwear industry. The profit, in this case, will be collective


Share by e-mail

Enter the name and e-mail address of the person with whom you want to share it.

JÁ SOU CLIENTE

Acesse sua conta mais rápido! Faça seu login com o Facebook.
*O e-mail cadastrado deve ser o mesmo da conta do Facebook.
E-mail
Senha

NÃO SOU CADASTRADO

Faça seu cadastra de forma rápida e fácil, basta logar com o Facebook.
E-mail
Primeiro nome

Esqueci minha senha

Preencha seu e-mail abaixo. Você irá receber uma nova senha por e-mail.
E-mail

OPS!