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Bringing together the main sectors of the country's fashion industry, companies present their bets for the coming seasons, and strengthen language for the entire fashion chain 

Connection with the market and assertive products. It was with vision that Inspiramais - Exhibition of Innovation and Material Design happened on January 14th and 15th, in São Paulo. Completing a decade of excellence, the biggest event of its kind in Latin America, reaffirms its commitment to boost the national fashion industry, emphasizing the importance of working towards sustainability, combined with innovation and technology, in response to the reality of a market in constant movement.




A milestone in the history of genuinely national identity constructing projects, the Exhibit covers various sectors, from footwear to furniture, through automotive, clothing, accessories and jewelry to PET, gathering information that unifies language and methodology for the entire production chain.

Luxury, Casual, Technological - Connection with the market and assertive products

 Sustainability was the main motto of the season and SYNCHRONY the keyword. The theme discusses the connectivity between the various aspects of fashion: an interpretation and reinterpretation of concepts, which contain the old and the new, a reflection of who we are and the layers that build us. Among the references used is Renaissance thinking. 



 
“The speed of information and its decentralization and the evolutions of science and technology produce various points of view that connect in a skin-deep world, in which truths, lies, what is beautiful and what we want to hide connect and come to light. We have never seen so many references available to people and are in the midst of a process of effervescence and the constant revision of concepts about the notion of humanity. A creative effervescence”, explains Walter Rodrigues.
 
In this edition, the product methodology undergoes a transformation, gaining a segmentation, divided by islands, which focus on Luxury, Casual, Technological, Performance and Handcrafts - presenting suggested items for the 10%, 30% and 60% of the pyramid on each island.
 

“In reality, we understand that there is an evolution for everything, we kill the pyramid methodology because it is a marker and gives a very clear perception of how companies can act in the market, in product development. But now, communication at this new time, in which we understand that the speed of the world makes us look at fashion full circle (with the figure that opens the presentation of the survey that represents all sectors) understand that footwear interferes in clothes, furniture, jewelry, we put a new way of presenting the research, separating it by islands, but in a very consistent way, which will help the stylist and the entrepreneur even more when choosing their materials to create products and make a productive mix of materials that are innovative”, the coordinator explains

Among the highlights of the project is the biopolymer made from dextrose - sugar, most of the time, derived from the corn culture, from Cofrag, which has characteristics similar to those of polyester from fossil sources. Cofrag also has another highlight, Eco-Care, a polyamide recycled through the combination of environmental concern and research and development.
 
And Top Shoes Knit Uppers, a fabric made from PET waste, which can be applied to different shoes, with an aspect similar to a full-bodied, resistant, durable and extremely comfortable sock. 
On the other hand, Creative and Commercial Connection- a space for companies to present components of impact and novelties for the fashion market - encouraged the plurality and richness of Brazilian design and crafts.  Transformative, the project encourages and supports initiatives that oxygenate the market and instigates a new generation of values that mix multiplicity, sustainability and technology.



 
An example of the result of the action were the botanical and handcrafted jewels of Cerradouro Biojoias, which uses raw material from the Cerrado biome and the backyards of Minas Gerais. The leaves and flowers are metallized in metal baths, being perpetuated and transformed into products with natural complements. 

Another highlight was the flexible jewelry, from the partnership between Mariah Rovery, designer and member of Associação Brasileira de Estilista [Brazilian Association of Stylists] (ABEST) with Seringô, resulting in pieces made of latex transformed with açaí silica, with Ratoroi, using plastic scraps and EVA, and Black Purpurim, which works with 3D printing with PLA (Corn Starch) pieces.
 
Another interesting result was the partnership between designer Flávia Amadeu, also an ABEST member, with latex bio-jewels and Swarovski Professional crystals. “Swarovski's entry into Creative Connection points out the possibilities and the interaction that a large company can have with small and copyrighted ones, including recognizing the creative potential of small entrepreneurs. A great company that enters and only adds to the project, we move faster in the solutions in sustainable products”, says Flávia Vanelli, who also coordinates the project.

The Creative and Commercial Connection Project is carried out by Assintecal, with institutional support from SEBRAE, sponsorship: Swarovski Professional and support from ABEST.

The Sustainability Space is held by Assintecal and Sebrae.
 
Genuinely Brazilian prints
Linking the theme Synchrony with the mood of the 70s, the +Estampa Project reaches its thirteenth edition with participation from six studios. The project, which is in its thirteenth edition, is a platform for presenting surface design studio works through which illustrations, designs, patterns and prints are marketed, and not fabric printing.
 
“+ Estampa is an incubator, on this platform we thought about mapping surface design studios and at this time we are working between groups. In fact, the project is a set of several designers, today we have 6 and we can have up to 12. So we thought about strengthening the group's image. What sets each studio apart is illustration, research and technique. Different identities that work the creative universe with know-how and transforming processes. We seek free spirits, free designers,” says Lucius Vilar, curator of the project and consultant for the Design Center at Inspiramais. 
 
“We are looking for designers who want to renew themselves and are constantly changing, it is not changing their identity but knowing how to interpret a theme within a unique know-how. So, in this preview, we look at the seventies, the free spirit, with florals, tropical flowers and a geometry inspired by Roberto Bulermax's landscaping”, Vilar points out.

The + Estampa project is a realization of Assintecal, Associação Brasileira da Indústria Têxtil e de Confecção [Brazilian Association of Textile and Clothing Industry] (Abit), Centro das Indústrias de Curtume do Brasil [Brazilian Tannery Industries Center] (CICB) and Apex.
 
Inspiramais has promotion from Associação Brasileira de Empresas de Componentes para Couro, Calçados e Artefatos [Brazilian Association of Leather, Footwear and Artifact Components Companies] (Assintecal), Associação Brasileira da Indústria Têxtil e de Confecção [Brazilian Association of Textile and Clothing Industry], Centro das Indústrias de Curtume do Brasil [Brazilian Tannery Industries Center] (CICB), Associação Brasileira das Indústrias do Mobiliário [Brazilian Association of Furniture Industries] (Abimóvel), Agência Brasileira de Promoção de Exportações e Investimentos [Brazilian export and investment promotion agency] (Apex-Brasil) and support from some of the country's main sector entities, such as Abest, Abiacav, Abicalçados, In-Mod, IBGM, Instituto By Brasil (IBB), ABVTEX, Francal, Ápice, Guia Jeans Wear, Abrafati and Trans Rubber. It also has institutional support from Serviço Brasileiro de Apoio às Micro e Pequenas Empresas [Brazilian Support Service for Micro and Small Enterprise] (Sebrae) and is sponsored by Cipatex, Altero, Bertex, York, Sprint Têxtil, Caimi&Liaison, Brisa/Intexco, Cofrag, Advance Têxtil, Endutex, Colorgraf, Componarte, Branyl, Aunde Brasil, Suntex Brasil, Camaleoa, Top Shoes / Pettenati and Soares Materiais para Calçados.


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